Why is Tulum, Mexico so popular?

Why is Tulum, Mexico so popular?

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Tulum has become hugely popular in the last few years and unless you’ve been living under a rock you probably have heard of Tulum or know someone who has plans to vacation there.

It is no secret that it’s a hotspot right now and everyone knows someone who has gone to Tulum recently.

So why is Tulum so popular? What makes Tulum worth visiting?

A little geography for those who are unfamiliar with where Tulum is located: Tulum is on the eastern coast of the Yucatan Peninsula in Mexico, approximately 90 minutes south of Cancun. It has become one of the most popular vacation destinations in the world in recent years. 

One of the main draws of Tulum is its stunning natural beauty. Tulum is located on the Caribbean coast and is known for its white sandy beaches and crystal-clear waters. The beaches in Tulum are beautifully relaxing and are perfect for swimming, sunbathing, and snorkeling. Tulum and the whole surrounding area of the Riviera Maya and Yucatan are also home to thousands of cenotes- limestone swimming holes in the jungle. Each one has something special to offer. Some are great for swimming or even scuba diving. Others are perfect for photo shoots!;)


Tulum photographer

Tulum is also known for its rich Mayan history with it’s ancient ruins which sit atop a cliff overlooking the Caribbean Sea offering incredible views. You’ll also find many ancient Mayan practice offerings abundant in Tulum, such as temezcal and cacao ceremonies, massage and more.

Another reason why Tulum is so popular, and probably the main draw, is it’s sophisticated bohemian vibe. 

As Instagram has shown us, Tulum is a vibe. 

Unlike other beach towns in Mexico that might take on a more traditional or commercial feel, Tulum is a style all it’s own.

Hotel decor and dining experiences are all centered around Tulum’s unique sophisticated boho vibe. You’ll also find countless yoga studios, health retreats, holistic spas, and wellness workshops teaching everything under the Caribbean sun in Tulum, making it a popular destination for those seeking a more mindful and holistic vacation experience.

And if all that weren’t enough to draw you to Tulum, maybe the nightlife is. In addition to its natural beauty, Mayan ceremonies and sophisticated boho vibe, Tulum is also known for it’s world-class parties. DJs from all over the world come to Tulum to perform at it’s famous beach parties, with one of the most famous being Papaya Playa Project’s full moon party.

Tulum truly has something for everyone. What are YOU coming to Tulum for?

If it’s for your boudoir photo shoot with us, let’s find your session date! Schedule a phone consult below to get started:

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